Teradata Partners User Group

Greg has been an employee of the National Australia Bank for 26 years and a part of the National Leads program for the past 9 years. Greg's current role as Team Leader, CRM Operations & Reporting, on the business side, has the responsibility for the day-to-day management and usage of the Teradata Communication Manager 3 (CM3) application. Greg works closely with project team on new developments/enhancements to existing National Leads capability, which includes direct liaison with Teradata in Australia where projects impact their use of CM3.

Since 2000, DeAnna has worked with Teradata CRM at Hallmark Cards. She is currently the TCRM Administrator, manages Hallmark's consumer databases that include Hallmark's loyalty program data, and is the business lead for Marketing's IT projects. She is also Hallmark's expert on the "Retailerization" process. DeAnna joined the AAPAC in May 2004.

Mike Breitenbeker leads the EDW Applications team at Overstock.com. He is responsible for application administration and development to creatively meet the needs of a dynamic business. Overstock.com has established itself as a leader in the industry in communication efficiency via offer optimization. Prior to joining Overstock.com, Mike worked as the CRM manager and certification database DBA for Novell Worldwide Training Services. Mike holds the Advanced Teradata Certified Professional and Teradata Certified Administrator certifications.

Debbie Doran develops and implements solutions to help the CRM teams gain insight into consumer behavior and develop appropriate messaging strategies to meet their business objectives. Prior to joining EA she worked at Travelocity, leading development efforts for global convergence of CRM platforms and innovative active data warehousing solutions for real-time, personalized messaging to the online channel. She has been in data warehouse development for over ten years, focusing on CRM during the past six years. Debbie holds a Master’s of Science degree in MIS from Texas A&M University.

Jack Graham has been with Verizon Wireless and its affiliates since 1991, and, is currently a Principal Software Systems Architect who is responsible for the strategic and technical direction of a suite of Sales and Marketing applications that include TCRM. Jack has been an integral member of the IT team that has supported both the initial implementation, and, on-going support and upgrades of the four (4) area-specific and HQ instances at Verizon Wireless since 2000. He was also responsible for the original implementation of email marketing using inherent TCRM functionality, and, the subsequent transition to the partner solution of NCR's Customer Power. He has also provided closed-loop integration of TCRM with both operational and contact management applications in an effort to centralize offer management for both inbound and outbound channels. Jack has been with the AAPAC since 2004.

Kim joined Saks Fifth Avenue in 2010. She is responsible for supporting campaign execution, campaign reporting and vendor analytics for Saks Fifth Avenue stores and Off 5th outlet stores using the TRM application. She also performs detailed analysis to measure effectiveness of these campaigns, presenting the results to the marketing team and store managers, as well as, identifies and recommends ways to improve performance of future campaigns and/or marketing strategy. Prior to joining Saks Fifth Avenue, Kim worked 11 years for Teradata in various capacities with the TRM application. She was a resource for TRM Product Requirements, Quality Assurance, R&D Engineering, Information Engineering, Professional Services, and the Global Sales Support teams during that time.

Since 2002, Krystal has worked with Teradata CRM at Meredith Corporation. She is currently the TCRM Administrator, managing the two in house rental systems. She also oversees a system used to house car sales data that is used for other promotions for Suzuki. Currently supporting 1 in house system on v5 while the other 2 systems are on v6. She has been through all of the upgrades, support, small enhancements and reporting via Cognos and/or MicroStrategy.

James joined RBC in March, 1998 as the first release of the CRM program was being developed. As a Manager, Client Strategy & Analytics, James was responsible for implementing strategies and tactics to deliver on the 1 to 1 promise. Over the past ten years, James has taken on increasingly responsible positions and is now responsible for the design, execution and reporting upon of all client treatment, proactive and responsive marketing activities in the Canadian Banking division of RBC, including RBC Insurance, Direct Investing and RBC Bank. James holds an MBA in Management Science and Financial Services from York University, a MSc in Marketing Management and BASc in Consumer Behaviour from the University of Guelph.

Karen has been working in the Gaming and IT industry for over 30 years. She has gained a wide range of experience working in gaming (MGM Grand, Las Vegas Hilton, Circus Circus Enterprises (now Mandalay Resorts), Flamingo Laughlin and O’Sheas. With William Bennett, she accepted a position as Director of MIS/CIO at the Sahara Hotel and Casino in Las Vegas.) and non-gaming environments spending time as a programmer/analyst in the health, public utility and resort hotel industries. She is currently the Business Intelligence Product Director and previously the Director of Business Systems in the corporate offices at Stations Casinos.

In those roles she has been integral to the success of many of the company’s largest and most successful IT and gaming projects and several property openings, leading the implementation of the highly successful Xtra Play Cash bonusing and most recently a world class, real time data warehouse that won Station Casinos a Gold Medal Laureate with ComputerWorld and two Ventana Research Leadership awards.

In addition to her many corporate project successes she has made the time to be involved in the community and professional organizations. She has served on several committees for the State of Nevada, University of Nevada Las Vegas, Community College of Southern Nevada and the Clark County School District. As a certified Project Management Professional (PMP) she has served on the Project Management Institute Board of Directors and had been selected as the Project Management Institute Member of the Year.

Bev is an experienced and capable specialist in Database Marketing and Customer Relationship Management. Over the last 18 years, Bev has fulfilled numerous roles across the Marketing functions with various Insurance and Financial Services organizations. These include Marketing and Database Analyst roles including managing a CRM team delivering the full communication plans for the organization and, Product and CRM Strategy Management roles. Bev's current role is managing Marketing Infrastructure for the Barclays Retail Bank from a business perspective. This includes the strategy around the various hardware and software used in the e2e process to deliver closed loop marketing and managing the change agenda to deliver against the agreed strategy.

As a Marketing Manager at CVS/pharmacy, Chris’ responsibilities include leading the operations team in producing all outbound communications delivered via Point-of-Sale, Direct Mail, Kiosk and Email for the ExtraCare program. Chris joined CVS/pharmacy in 1988 and started with the ExtraCare team one year prior to chain wide rollout of the ExtraCare loyalty program in 1999. She was the lead business partner working the Teradata implementation team to successfully install TRM in November of 2009 and joined the AAPAC in 2010.

Margaret is the Head, Data Environment and Direct Marketing Technology in Personal and Business Banking, Customer Offerings at Standard Bank South Africa. She has been in the banking industry throughout her career, spending a number of years in finance, focusing on banking statutory returns, and thereafter financial systems. She later moved into a business division where she became involved with balanced scorecards and marketing. In 2000 she took on the challenge of implementing the database and technology for direct marketing in Personal and Business Banking. She is the business owner of TRM and other responsibilities include ensuring that data required for the support of customer strategies, campaigns and contribution are sourced into the data warehouse. She is also the business interface with IT for data warehousing in the Bank.

Megan Watson has worked with the Teradata CRM application and database and for over 12 years. Initially, she worked as a consulting engineer for Ceres Integrated Solutions, Inc where she was responsible for technical implementations at various clients across industries. Following the acquisition of Ceres, Megan became a Senior CRM Application Specialist for Teradata which led to a position in Teradata's Customer Management Center of Expertise for Teradata Europe, Middle East and Africa. As of 2008, Megan moved to the client side of CRM when she joined Penn National Gaming, Inc as the corporate CRM analyst - supporting multiple instances of TCRM as both a technical and business resource. Megan has been a member of the AAPAC since 2009.

Susan Zimmer has worked in relationship marketing at JCPenney since 1988. She initially worked on the Credit Inserts Program in the direct response area. Zimmer then moved to catalog marketing, where she was responsible for selection and analysis of the major catalogs, sale tabloids, and marketing programs. She moved to her current position as project manger for TCRM within the strategic planning and research area in 2000. Zimmer manages the JCPenney team that provides business support in TCRM for JCPenney’s three business channels (catalog, internet, and retail). Zimmer and her team work with the Technical Support team to develop and implement marketing business solutions in the TCRM application.

Ben Ceranowski is a Product Manager for Teradata Relationship Manager and Teradata Marketing Resource Manager. Ben has spent the last 12 years in the software industry as a developer, development manager, and product manager for several leading software applications companies. For the last 6 years, Ben has been actively developing, selling, and implementing campaign management and marketing resource management software for fortune 1000 companies.

Dan Summerlin joined NCR in 1999 following the acquirement of Ceres Integrated Solutions where Dan was Project Manager for implementation of the Ceres CRM application suite. Currently Dan is the Teradata TRM Global Sales Support Manager and Offer Manager focused on supporting the regional and local Teradata sales organizations with promoting the application to current and new Teradata customers. Dan also drives the Program Management for current and future TRM releases. In 2004, Dan was Director of the Customer Management Center of Expertise for Teradata Europe, Middle East and Africa, responsible for business development, program management and implementation around our solutions. Dan has a bachelors degree in Economics from North Carolina State University.